A Complete Overview of PGDM in Retail Management
Introduction: Retail management marketing concerns with the task of managing hypermarkets and supermarkets in strict business terms. In India, the retail industry has seen an upsurge in the past decade. From adopting new marketing tactics to diversifying into businesses, companies have tried all tricks to impress their customer. This is the only industry that works clearly on the model, “Customer is the King”. The next time you enter a supermarket to buy a commodity of your choice, try and analyze the various discount prices that are being offered. The Retail Management course aims towards providing students with a comprehensive understanding of the theoretical and practical aspects of the retail industry with other functional areas such as Finance, Marketing, and E-commerce. It also equips students with the necessary practical, research, and analytical skills for a career in the retail trade. This retail management certificate provides a detail provides detailed knowledg...