A Complete Overview of PGDM in Retail Management

Introduction: 

Retail management marketing concerns with the task of managing hypermarkets and supermarkets in strict business terms. In India, the retail industry has seen an upsurge in the past decade. From adopting new marketing tactics to diversifying into businesses, companies have tried all tricks to impress their customer. This is the only industry that works clearly on the model, “Customer is the King”. The next time you enter a supermarket to buy a commodity of your choice, try and analyze the various discount prices that are being offered.





The Retail Management course aims towards providing students with a comprehensive understanding of the theoretical and practical aspects of the retail industry with other functional areas such as Finance, Marketing, and E-commerce. It also equips students with the necessary practical, research, and analytical skills for a career in the retail trade. 


This retail management certificate provides a detail provides detailed knowledge of the concepts and processes that are involved in retailing and other allied sectors. 


Is it the Right Career Option for me?

As stated, retail management is the best career for those who feel an interest in sales markets, commodities, market segments, diversification of businesses, advertising and campaigning, and marketing research. This profession offers a lot of scopes for exploring new companies that get introduced into the market. 


What Would it Cost Me?

A retail management degree would cost you somewhere between 1 lac to 3 lacs annually depending on the institute you choose. If you pursue the course from a Tier-1 B-school, then you would be charged optimally in the range specified above. Whereas, if you are pursuing the course from an international university that offers you chances to travel abroad, the fee would be relatively higher.


Job Prospect

The job opportunities in the retail industry are quite interesting for a college graduate. You may start working as a sales executive or you can be directly employed as a sales or a marketing manager. You could even start a retail business of your own. 



Demand and Supply

The demand for retail managers and floor personnel is always high. This is primarily because the supermarkets are always expanding. Sometimes, a retail start-up chain recruits freshers from colleges for part-time jobs in order to handle the customers who visit the market. 

For students who have completed the PGDM in Retail Management course, the demand is more on the side of business research, market research, and strategizing perspective.

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